Category: Vox Pop
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Back in May 2024 we did some exciting market research for Amazon Prime Video, hitting the bustling Oxford Street in London to gather Vox Pops about their video platform. Well, guess what? We got called back for some follow-up interviews! This time, we wanted to capture what the ‘man on the street’ (as they’d say…
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We were asked by Amazon Prime, who we’ve previously worked with on their Web Services and recording conferences and events for, to hit the streets of London and help gather some market research on their Prime Video via Vox Pops. We’ve already explained what a Vox Pop is before but if you need a little…
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We hit the streets of central London this week to record Vox-Pops (Man On The Street Interviews) for streaming giant Netflix. The aim was to capture on film what Londoners think about the popular service and its content? Where is Netflix going right? Where is it going wrong? Netflix remains the UK’s most popular streaming…
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In mid-January 2022, c60Media returned to the streets of London to film vox pops for the first time in nearly two years. The pandemic had put this type of street interviewing on indefinite pause, but with restrictions easing, we were eager to see how the landscape had changed. Even if you’re unfamiliar with the term…
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Vox Pops—short for “Vox Populi,” meaning “Voice of the People”—are a fantastic way to capture authentic public opinion on a topic. Whether you’re a journalist, market researcher, or content creator, Vox Pops can add real-world perspectives to your projects. However, they can be notoriously tricky to get right, especially when it comes to convincing strangers…
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If you’ve ever watched the news or seen short public interviews on social media, you’ve probably encountered Vox Pops—but what exactly are they? The term “Vox Pops” comes from the Latin phrase “Vox Populi,” meaning “Voice of the People.” In the U.S., they’re often called “Man on the Street” interviews, but no matter the name,…
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In the world of business, it’s easy to assume we know what our customers want. After all, we’ve done our research, we understand our industry, and we’ve built our products with them in mind—so surely we just know, right? Wrong. The most successful businesses thrive because they actively listen to their customers, ensuring they meet…
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At C60Media, we’re often asked: “What makes a great Vox Pop?” The answer? It’s all about knowing your audience. The success of a Vox Pop interview hinges on understanding exactly who you’re speaking to and tailoring your questions accordingly. Recently, we hit the streets of London for a Video-Gamer Vox Pop shoot, and this project…