Corporate videos don’t always have to be buttoned-up, and ATKearney proved just that with their electrifying music video shoot featuring The Chevrons. Smashing the typical corporate mold, this project was a bold fusion of business and creativity, bringing energy, rhythm, and a fresh take on what it means to showcase corporate culture.
A Unique Blend of Corporate & Music
When we first heard about this project, we knew it was going to be something special. Instead of the usual office setting and talking-head interviews, ATKearney and The Chevrons took a completely different approach—a high-energy performance-driven video that brought music and movement to the forefront.
Drums, lights, and an infectious rhythm set the stage for a shoot that was as dynamic as the company itself. It was great to be part of something that redefined what a corporate video could be—engaging, artistic, and full of life.
Capturing the Energy: Lights, Camera, Action!
To make sure every beat and movement was captured with precision and style, we used a three-point lighting system to highlight the depth, motion, and energy of the performance. This setup allowed us to create a professional, concert-like atmosphere while keeping the focus sharp on the band’s intensity.
For the cinematography, we opted for a lightweight Canon EOS, which gave us the flexibility to move fluidly with the music. This approach helped us capture the raw energy of the drummer—every beat, every stick movement, and every intense expression. The combination of smooth tracking shots and close-up details made for a visually compelling shoot that truly reflected the spirit of the performance.
An Experience We’d Do Again
This wasn’t just another corporate shoot—it was a creative experience that brought together music, motion, and corporate storytelling in an innovative way. Seeing ATKearney embrace such a fresh and dynamic approach was inspiring, and it reminded us just how exciting it is to push creative boundaries in video production.
We’d absolutely do it all over again! Who says corporate can’t rock? 🎸
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