Tag: Oxford Street
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Back in May 2024 we did some exciting market research for Amazon Prime Video, hitting the bustling Oxford Street in London to gather Vox Pops about their video platform. Well, guess what? We got called back for some follow-up interviews! This time, we wanted to capture what the ‘man on the street’ (as they’d say…
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We were asked by Amazon Prime, who we’ve previously worked with on their Web Services and recording conferences and events for, to hit the streets of London and help gather some market research on their Prime Video via Vox Pops. We’ve already explained what a Vox Pop is before but if you need a little…
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In mid-January 2022, c60Media returned to the streets of London to film vox pops for the first time in nearly two years. The pandemic had put this type of street interviewing on indefinite pause, but with restrictions easing, we were eager to see how the landscape had changed. Even if you’re unfamiliar with the term…
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In the world of business, it’s easy to assume we know what our customers want. After all, we’ve done our research, we understand our industry, and we’ve built our products with them in mind—so surely we just know, right? Wrong. The most successful businesses thrive because they actively listen to their customers, ensuring they meet…
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At C60Media, we’re often asked: “What makes a great Vox Pop?” The answer? It’s all about knowing your audience. The success of a Vox Pop interview hinges on understanding exactly who you’re speaking to and tailoring your questions accordingly. Recently, we hit the streets of London for a Video-Gamer Vox Pop shoot, and this project…